Proposal · v1.0Own the GTA.
Build the engine.
A growth & transformation proposal prepared exclusively for Lemac Services — turning a trusted local operator into the category leader of the Greater Toronto Area.
The opportunity.
Lemac runs a million-dollar-capable operation on startup-level systems. The work isn't the problem — every manual process and missed follow-up is revenue walking out the door.
Door-to-door prospecting
New business comes from going site to site in person. Referrals help, but outreach isn't systemized — it doesn't scale beyond the hours in the day.
Invisible Online
A million-dollar operation with a sub-thousand-dollar digital footprint. Prospects can't find or vet you.
Manual Everything
Quotes, scheduling, follow-ups and invoicing live in heads, texts and spreadsheets — not systems.
No CRM, data trapped in spreadsheets
Client, job and revenue data exists — but it lives across disconnected spreadsheets. Nothing is queryable, reportable or actionable in real time.
What we will build.
Click any workstream to expand it during the walkthrough. Each one ships standalone — together they form Lemac's growth OS.
- Systems01 / 07
One source of truth for clients, jobs, quotes and revenue — built for the field, not for techies.
Deliverables- Centralized client, job and pipeline database
- Quote-to-invoice flow with status tracking
- Team dashboards for ops, sales and leadership
- Mobile-friendly so crews update jobs in the field
OutcomeReplace spreadsheets and group chats with a system the whole team actually uses.
Implementation roadmap.
- Phase 01 · Weeks 1–4
Foundation & Quick Wins
- Brand audit and visual identity refresh
- CRM stand-up with current clients and pipeline
- Core website rebuild and launch
- Lead list research for the GTA
- First outbound campaign live
- Phase 02 · Weeks 5–10
Growth Engine Activation
- Multi-channel outbound at full volume
- Social content engine running weekly
- AI automations for quoting and follow-ups
- SEO and Google Business optimization
- Sales playbook and team training
- Monthly reporting cadence with leadership
- Phase 03 · Weeks 11–16+
Scale & Optimize
- Pipeline expansion into new verticals
- Conversion-rate optimization across the funnel
- Customer experience and retention systems
- Reputation engine: reviews, case studies, referrals
- As operations grow, we can explore custom scheduling tools together
- Phase 04 · Week 17 → Ongoing
Continuous Optimization
- Always-on testing across outbound, content and the website
- Quarterly strategy and roadmap reviews with leadership
- Continuous CRM, automation and reporting tuning
- New campaigns and verticals layered in as the engine matures
- Performance compounds month over month — the system never stands still
Each phase includes a review session with the Lemac team.
Expected outcomes.
Pipeline Built
A predictable inbound and outbound flow of qualified GTA leads.
Revenue Growth
Measurable lift toward — and past — the million-dollar mark.
Time Reclaimed
Manual work replaced by systems so leadership can lead.
Professional Brand
A look and voice that matches the quality of the work.
Client Experience
Consistent, modern touchpoints from first contact to repeat job.
Scalable Systems
Infrastructure ready for the next 50 employees, not just today's team.
Investment.
One flat monthly retainer. The full growth engine — strategy, brand, web, outbound, content, automations and ops — under one roof.
- CRM stand-up and onboarding
- Website redesign and launch
- Full multi-channel outbound at scale
- Social management with content production
- AI automations and workflows (N8N)
- Branding & visual identity ownership
- Customer experience program end-to-end
- Dedicated growth pod (strategy, ops, creative)
- Monthly reporting & strategy sessions
Any third-party tools we deploy on Lemac's behalf — CRM seats, outbound infrastructure, email warm-up, automation platforms, hosting — are passed through transparently at provider cost. No markup.
Cancel anytime with 30-day notice. We recommend a 6-month runway to see the full scope of the engine compound. All prices in CAD, plus applicable taxes.
Tools & subscriptions
- HubSpot CRMCRM, pipeline & contact database~$30 / mo
- Instantly.aiCold email sending & inbox warm-up~$130 / mo
- Apollo.ioLead data & enrichment for GTA lists~$80 / mo
- LinkedIn Sales NavigatorProspecting & social outbound~$130 / mo
- Google Workspace (×3 inboxes)Sending domains for outbound~$55 / mo
- n8n CloudAI automations & workflows~$30 / mo
- Webflow / hostingWebsite hosting & CMS~$30 / mo
Indicative pricing — billed directly by the providers, passed through at cost with no markup. Final stack is tuned to Lemac's volume and may shift up or down as the engine scales.
Why Analitica Lab.
We Build for Operators, Not Techies
Systems your team will actually use. No bloated tools, no jargon — just leverage.
- No 200-page playbooks no one reads
- Dashboards your team checks daily
- Built on tools you already trust
You run the business. We build the machine behind it.
Next steps.
- .01Today
Discovery Meeting
We walk through this proposal together, answer questions, and pressure-test the plan.
- .02Next few days
Internal Review
You take time to discuss internally and come back with feedback, priorities and any adjustments.
- .03Week 1
Confirmation
Green light to move forward. Scope, timeline and commercials confirmed in writing.
- .04Weeks 1–2
Onboarding
Kickoff session, access to tools, brand and systems foundations set up.
- .05From Week 3
Launch
Engine goes live. Pipeline activates and we move into the optimization cadence.
- .01Today
Discovery Meeting
We walk through this proposal together, answer questions, and pressure-test the plan.
- .02Next few days
Internal Review
You take time to discuss internally and come back with feedback, priorities and any adjustments.
- .03Week 1
Confirmation
Green light to move forward. Scope, timeline and commercials confirmed in writing.
- .04Weeks 1–2
Onboarding
Kickoff session, access to tools, brand and systems foundations set up.
- .05From Week 3
Launch
Engine goes live. Pipeline activates and we move into the optimization cadence.
Lemac has the team, the reputation, and the work ethic.
We'll build the system that turns it into scale.
We've already started — here's an early preview of the new Lemac website, ready for your review.
lemac.lovable.app